Bloggers have become influencers for product use-yes, even in healthcare. Within this sector of passionate advocates are bloggers. With more and more content on the Internet and in blogs, patients and caregivers have been able to absorb as much as they can on their health, conditions/diseases, and their treatment options. Yes, Snapchat skews younger, but why not target those diseases and conditions that affect the 13 to 30 age range on their own turf? In the past 5 years, healthcare has seen the greatest rise in activity from patients and caregivers who serve as their own advocates. Moreover, 73% of marketers who use Snapchat regard the social channel as being very effective/effective. Why else use Snapchat to tell stories? Because it works. According to Salesforce’s report, 13% of marketers use Snapchat. The sky is the limit and users can become their own high-end art directors. Beyond the photo and video functionality, users can customize their story with filters, emojis, geofilters, text, and even drawings. The stories happen in real-time and capture the user’s emotions and experiences associated with any situation. The idea is that Snapchat users can tell a story about their entire day in a narrative manner through the stories feature. These stories are addictive and show glimpses into someone’s day. What is a Snapchat story? It is a photo or micro-video that is posted to your stories section or feed that is visible by all your followers (aka friends) and is only available for 24 hours. With its “stories” feature Snapchat has become the next digital storytelling tool.

But, perhaps, people are just looking for a new place to consume real-time, honest content. Why? Well, one could assume that everyone is tired of Zuckerberg’s algorithms that decide what content you see. The masses seem to be moving from Facebook and Instagram to Snapchat. But, as the platform and functionality has evolved, so has its potential application in advertising.Ĭurrently, Snapchat has 200 million users with sharp growth seen in the beginning of this year. A place where you could send a photo that vanished into the deep abyss within seconds to never be seen again. Sure, when you first heard about Snapchat you probably thought it was an app for sexting.

Sexting on snapchat